Pluralism

In what ways do i agree with pluralism?

I do agree with Pluralism as the media is full of organisations competing with each other, also as an audience we are able to make decisions by ourselves as over time we have become more media illiterate..as we have become more selective over what we comsume.
An example is SKy and Tesco..who are offering broadband, Phone and Sky offers the TV package..unlimited channels. Also Tesco is one of the dominant supermarket stores..as they have Tesco metro, extra and express open in most places.
So both cater for the audience in similar ways.