The article is about Google launching an advertising service for its partner network in the UK, this will allow targeted ads to run in YouTube videos. The new service is available to the thousands of websites that are signed up to Google's AdSense ad network. So Google Adsense partners are able to run video content from YouTube. They will be able to make money from banner and text ads that run around YouTube video clips. This would help to create a new revenue opportunity for publishers and content owners, and helps advertisers reach their target audiences in new and innovative ways - Google are always trying to find new and innovative ways of advertising their brand. YouTube is a popular website and is widely used around the world. In addition many advertisers would want to advertise during certain videos as these would target their audience as nearly all age groups use YouTube and also an easy way to target a mass audience.
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