Effects theory

Checkpoint 1: The culture industry is the rise of media industries on society. It states that society controls almost everything including culture. The mass audience is manipulated by society (the ruling class) therefore the audience is less able to criticise what they have been shown as it has been commodified to fit the capitalist system.

Checkpoint 2: Desensitised is a term given by critics, when an audience is shown a text repeatedly they become less sensitive, as single exposure to the text would not have much effect. Also because of the change in social attitudes and expectations previously banned films are now broadcast some years later on television. However some people fail to understand why the film was banned in the first place, but shown later. It is because society has changed so much we are now able to accept what ever is shown in the film.