Broadcasters to launch joint VoD service
http://www.guardian.co.uk/media/2007/nov/27/bbc.itv
BBC Worldwide, ITV and Channel 4 are to launch a Video On Demand service where customers would be able to watch more than 10,000 hours of TV programming. The title of the project is Kangaroo, it has been describes as "wanting to do for broadband what Freeview did for digital TV", will be a joint venture in which BBC Worldwide, ITV and Channel 4 have an equal share
The project aims to be a "rich entertainment site", where consumers can catch up with recently aired shows and older archive programming
The service will initially be available via the web, with shows available either streamed or to download
This article highlights the development of on demand video media in the UK. Channel 4 already has an 'on demand service' and with this joint venture, 4oD will merge later with Kangaroo.
One of the main competitors would be Sky as Sky customers are also able to record television programmes and watch at a later date.
With the increase of downloading, customers are also able to download with this service, something Sky has yet to offer.
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