Broadcasters to launch joint VoD service
http://www.guardian.co.uk/media/2007/nov/27/bbc.itv
BBC Worldwide, ITV and Channel 4 are to launch a Video On Demand service where customers would be able to watch more than 10,000 hours of TV programming. The title of the project is Kangaroo, it has been describes as "wanting to do for broadband what Freeview did for digital TV", will be a joint venture in which BBC Worldwide, ITV and Channel 4 have an equal share
The project aims to be a "rich entertainment site", where consumers can catch up with recently aired shows and older archive programming
The service will initially be available via the web, with shows available either streamed or to download
This article highlights the development of on demand video media in the UK. Channel 4 already has an 'on demand service' and with this joint venture, 4oD will merge later with Kangaroo.
One of the main competitors would be Sky as Sky customers are also able to record television programmes and watch at a later date.
With the increase of downloading, customers are also able to download with this service, something Sky has yet to offer.
Tuesday, November 27, 2007
Audience Profiling & Uses and Gratifications
Audience Profiling
Checkpoint 1: Demographic profiling is grouping the target audience in terms of age, class and gender. This is a simple way of defining an audience as it assumes that everyone within the group had the same attitudes.
Checkpoint 2: Psychographic profiling is categorising the audience in terms of needs and motivation, which is more effective for advertisers and publishers, as this enables consumers to be targeted directly.
Checkpoint 3: Niche nicknames are created because it is an easier way to define target audiences. i.e. YUPPIES(young upwardly mobile professionals)
Uses and Gratifications
Checkpoint 1: Four motivations Blumler and Katz suggested
* Diversion - Escape from everyday problems
* Personal relationships - Using the media for emotional and other interaction
* Personal identity - Constructing their own identity from characters in media texts.
* Surveillance - Information gathering i.e. weather reports
Checkpoint 2: Cultural codes is when different socio economic groups interpret texts in different ways.
Checkpoint 1: Demographic profiling is grouping the target audience in terms of age, class and gender. This is a simple way of defining an audience as it assumes that everyone within the group had the same attitudes.
Checkpoint 2: Psychographic profiling is categorising the audience in terms of needs and motivation, which is more effective for advertisers and publishers, as this enables consumers to be targeted directly.
Checkpoint 3: Niche nicknames are created because it is an easier way to define target audiences. i.e. YUPPIES(young upwardly mobile professionals)
Uses and Gratifications
Checkpoint 1: Four motivations Blumler and Katz suggested
* Diversion - Escape from everyday problems
* Personal relationships - Using the media for emotional and other interaction
* Personal identity - Constructing their own identity from characters in media texts.
* Surveillance - Information gathering i.e. weather reports
Checkpoint 2: Cultural codes is when different socio economic groups interpret texts in different ways.
Monday, November 19, 2007
Google launches YouTube ad scheme http://www.guardian.co.uk/media/2007/nov/19/googlethemedia.advertising
The article is about Google launching an advertising service for its partner network in the UK, this will allow targeted ads to run in YouTube videos. The new service is available to the thousands of websites that are signed up to Google's AdSense ad network. So Google Adsense partners are able to run video content from YouTube. They will be able to make money from banner and text ads that run around YouTube video clips. This would help to create a new revenue opportunity for publishers and content owners, and helps advertisers reach their target audiences in new and innovative ways
The article is about Google launching an advertising service for its partner network in the UK, this will allow targeted ads to run in YouTube videos. The new service is available to the thousands of websites that are signed up to Google's AdSense ad network. So Google Adsense partners are able to run video content from YouTube. They will be able to make money from banner and text ads that run around YouTube video clips. This would help to create a new revenue opportunity for publishers and content owners, and helps advertisers reach their target audiences in new and innovative ways - Google are always trying to find new and innovative ways of advertising their brand. YouTube is a popular website and is widely used around the world. In addition many advertisers would want to advertise during certain videos as these would target their audience as nearly all age groups use YouTube and also an easy way to target a mass audience.
Wednesday, November 14, 2007
Effects theory
Checkpoint 1: The culture industry is the rise of media industries on society. It states that society controls almost everything including culture. The mass audience is manipulated by society (the ruling class) therefore the audience is less able to criticise what they have been shown as it has been commodified to fit the capitalist system.
Checkpoint 2: Desensitised is a term given by critics, when an audience is shown a text repeatedly they become less sensitive, as single exposure to the text would not have much effect. Also because of the change in social attitudes and expectations previously banned films are now broadcast some years later on television. However some people fail to understand why the film was banned in the first place, but shown later. It is because society has changed so much we are now able to accept what ever is shown in the film.
Checkpoint 2: Desensitised is a term given by critics, when an audience is shown a text repeatedly they become less sensitive, as single exposure to the text would not have much effect. Also because of the change in social attitudes and expectations previously banned films are now broadcast some years later on television. However some people fail to understand why the film was banned in the first place, but shown later. It is because society has changed so much we are now able to accept what ever is shown in the film.
Monday, November 12, 2007
Lisa Opie
Job: managing director, content, Channel FiveAge: 47
Industry: broadcasting Annual programming
Budget: £230m
New entry
Ranking: 38
Lisa Opie was appointed last year to be the managing director at channel 5.
She was previously the executive vice president of Flextech - now known as Virgin Media Television.
As Managing Director, Flextech Television she was responsible for the creative and commercial management of the channels: Living TV; Living TV2; Bravo; Trouble; Challenge and Ftn. She was also a director on the board of UKTV
She helped launch Television Channel Trouble in 1997.
With recent problems at channel five( their lack of British drama, as the channel relies on US shows such as CSI and House) Lisa poached Neighbours from BBC1 for a reported £300million
Her channel was fined a record £300,000 by Ofcom after its daytime quiz Brainteaser faked the winners of a phone-in competition. It was one of a string of scandals surrounding TV phone-in quizzes
Five also had a lower market share than last year.
Sun rises for first time in four years
http://www.guardian.co.uk/media/2007/nov/09/abcs.pressandpublishing
The article is about The Sun newspaper having an increase in circulation, this is partly due to the 20p price cut in London and the South East. The sold an average of over 3 million copies each day.
The Daily Express, Daily Star and Daily Mail also enjoyed year-on-year increases - the latter due to a big push into home delivery. Also in the article it gives various statistics about different newspapers and their circulation increase or decrease. i.e. the Daily Mirror has the lowest circulation of the newspapers stated with just over 1million, whereas newspapers such as the Daily Star are beginning to see an increase
I think that this article highlights the rise and fall in newspapers, as since the growth of the Internet, newspapers have slowly declined and The Sun has managed to increase its circulation by using offers and also reducing its price in certain areas of the country to keep circulation figure at over 3million
http://www.guardian.co.uk/media/2007/nov/09/abcs.pressandpublishing
The article is about The Sun newspaper having an increase in circulation, this is partly due to the 20p price cut in London and the South East. The sold an average of over 3 million copies each day.
The Daily Express, Daily Star and Daily Mail also enjoyed year-on-year increases - the latter due to a big push into home delivery. Also in the article it gives various statistics about different newspapers and their circulation increase or decrease. i.e. the Daily Mirror has the lowest circulation of the newspapers stated with just over 1million, whereas newspapers such as the Daily Star are beginning to see an increase
I think that this article highlights the rise and fall in newspapers, as since the growth of the Internet, newspapers have slowly declined and The Sun has managed to increase its circulation by using offers and also reducing its price in certain areas of the country to keep circulation figure at over 3million
Sunday, November 11, 2007
marxist pluralist game
- The 21st Century audience has become more active(media illiterate) as there is now a diverse range of media to choose from and we have become more selective over what we watch.
-The ideas of diversity and selection are limited through media ownership, if institutions are in the hands of a single figure, the choice of media consumption is restricted. Furthermore, that ownership is in the hands of the elite - is that not hegemony?
-That 'wealthy elite' does not own the entire media. Audiences have many opinions. The media also provide what the audience want as otherwise their would not make any sales
-But influence is an important thing, especially when it is the 'wealthy elite' e.g. many teens will wear the same clothes their favourite celeb does.
-Yes they may do, but if their is a class division, the working lass people will not be able to afford to pay for clothes because the bourgeoisie - elite are constantly paying low wages to the proletariat - working class and therefore keeps them below them.
-Its not fair that their is a division in classes, people should not be discriminated against.
-There will always be 'wealthy elites' who have a lot of media ownership and social attitudes will stay bourgeoisie and proletariat.
-The ideas of diversity and selection are limited through media ownership, if institutions are in the hands of a single figure, the choice of media consumption is restricted. Furthermore, that ownership is in the hands of the elite - is that not hegemony?
-That 'wealthy elite' does not own the entire media. Audiences have many opinions. The media also provide what the audience want as otherwise their would not make any sales
-But influence is an important thing, especially when it is the 'wealthy elite' e.g. many teens will wear the same clothes their favourite celeb does.
-Yes they may do, but if their is a class division, the working lass people will not be able to afford to pay for clothes because the bourgeoisie - elite are constantly paying low wages to the proletariat - working class and therefore keeps them below them.
-Its not fair that their is a division in classes, people should not be discriminated against.
-There will always be 'wealthy elites' who have a lot of media ownership and social attitudes will stay bourgeoisie and proletariat.
Tuesday, November 06, 2007
Pluralism
In what ways do i agree with pluralism?
I do agree with Pluralism as the media is full of organisations competing with each other, also as an audience we are able to make decisions by ourselves as over time we have become more media illiterate..as we have become more selective over what we comsume.
An example is SKy and Tesco..who are offering broadband, Phone and Sky offers the TV package..unlimited channels. Also Tesco is one of the dominant supermarket stores..as they have Tesco metro, extra and express open in most places.
So both cater for the audience in similar ways.
I do agree with Pluralism as the media is full of organisations competing with each other, also as an audience we are able to make decisions by ourselves as over time we have become more media illiterate..as we have become more selective over what we comsume.
An example is SKy and Tesco..who are offering broadband, Phone and Sky offers the TV package..unlimited channels. Also Tesco is one of the dominant supermarket stores..as they have Tesco metro, extra and express open in most places.
So both cater for the audience in similar ways.
Writers' strike begins to hit UK
http://www.guardian.co.uk/media/2007/nov/06/television2
A number of talk shows amongst other hit shows such as Heroes, Greys Anatomy and CSI could be affected by a strike by screenwriters, the last strike by screenwriters in 1988 lasted 22 weeks and cost the industry an estimated $500m
This latest dispute began after talks between the Writers Guild of America and the Alliance of Motion Picture and Television Producers, which represents the Hollywood studios, collapsed on Sunday night. Late-night talk shows were first to be hit because they rely on topical scripts
Writers want higher fees, or "residuals", from work that is released on DVD or used online
The purpose of the strike is because writers want higher fees..They help write for the some of the top US shows such as Ugly Betty and CSI. This can also be seen an example of corporate greed, as large media organisations such as NBC and Paramount are not willing to pay writers more money.
http://www.guardian.co.uk/media/2007/nov/06/television2
A number of talk shows amongst other hit shows such as Heroes, Greys Anatomy and CSI could be affected by a strike by screenwriters, the last strike by screenwriters in 1988 lasted 22 weeks and cost the industry an estimated $500m
This latest dispute began after talks between the Writers Guild of America and the Alliance of Motion Picture and Television Producers, which represents the Hollywood studios, collapsed on Sunday night. Late-night talk shows were first to be hit because they rely on topical scripts
Writers want higher fees, or "residuals", from work that is released on DVD or used online
The purpose of the strike is because writers want higher fees..They help write for the some of the top US shows such as Ugly Betty and CSI. This can also be seen an example of corporate greed, as large media organisations such as NBC and Paramount are not willing to pay writers more money.
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