I Am Legend - Poster Analysis

This poster has been created so that audiences are encouraged to go and watch the film.

The writing is the most dominant on the poster ' the last man on earth is not alone' this creates an enigmatic statement (how is he not alone) which intrigues the audience, therefore encouraging them to watch the film. Also 'Will Smith's(protagonist) name is at the top of the poster, therefore people are able to relate to his films which can be from either the comedy or action genre. However they would also assume that this movie would be worth watching just because it features Will Smith. Therefore the target audience would be teens and over and will smith fans.

The bold writing on the poster goes from small to large, and there is a picture of will smith at the bottom of the poster, which represents him as a hero as he is responsible for saving the world. Therefore a patriarchal ideology is represented as the poster suggests that only he can save the world from what ever is out there - seen as a hero again.Also it could suggest that a female may not be able to do the same as the male lead.