BBC3 launches multiplatform revamp
http://www.guardian.co.uk/media/2008/jan/22/bbc.television

The BBC3 controller, Danny Cohen, has unveiled plans to turn the channel into the UK's "most ambitious multiplatform network" with all its programmes to be simulcast on the internet.
The digital youth channel is also undergoing a major rebranding as it approaches its fifth anniversary with a pink logo replacing its current blue design and talking animated blobs.
He has pledged to put interactive ideas at the heart of the channel's schedule, with regular peak time slots given to user-generated content and viewers encouraged to upload clips of themselves introducing their favourite BBC3 programmes, with the best to be shown on screen
In addition BBC3 will be screening new episodes of US hit show Heroes and other new dramas.

BBC3 is trying to establish itself, especially with competition with other channels such as Sky and E4 which air other popular British/American shows. By introducing new shows they also hope to attract more and new audiences. As they would be introducing drama's and entertainment programmes that would appeal to different audiences...as part of the BBC's policy is to educate, inform and entertain