http://media.guardian.co.uk/broadcast/story/0,,2181039,00.html

This article is about BBC worldwide acquiring a 75% stake in Lonely Planet, which is a privately owned company and is also seen as a global leader in travel information.
The article also gives a brief history of the company and what they currently sell - guidebooks and phrasebooks in addition to producing TV shows for the Discovery channels
The article also states BBC Worldwide's ambition is to move from programming to a content business, and Lonely Planet was an ideal opportunity as BBC want to increase operations in America and Australia, therefore the founders of lonely planet are able to secure a long term future with the BBC as it will then help increase BBC Worldwide's travel output.

This article is important as it shows that the BBC Worldwide are 'broadening their horizons' by focusing on the travel sector. Therefore it also secures the future of the company within a globally recognised media group. By having BBC Worldwide funding they are they are able to explore other business ventures, which would make Lonely Planet more successful.