After a dispute with Apple over the pricing of television shows on iTunes , NBC Universal has agreed to sell a wide variety of shows on Amazons Unbox download service including Heroes and The Office.
Last week, NBC Universal became the first television and movie company to publicly challenge Apple’s pricing as too low, saying it would not renew its contract with iTunes without a change in its pricing
Unbox also gives consumers more options, including whether to rent a movie for $3.99 or buy a download for $14.99.
Amazon agreed to offer promotions, including a 30 percent discount when buying full seasons of television shows.
However Apple Apple sells episodes of television shows for a flat $1.99, with movies priced at $9.99.
Therefore the network makes little profit.
http://www.nytimes.com/2007/09/05/business/media/05nbc.html?_r=2&oref=slogin&oref=slogin
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