The sun are seeing a continuing growth in leadership, however over the past year the newspaper industry has been struggling
The Sun is the only paper that releases a combined audience figure across all platforms. Last month, the Sun cut its price to 20p in London and the south-east. The cut helped the red-top daily increase its circulation by 1.76% from August and kept its year-on-year decline to 0.1% - its best year-on-year figure for two years. Since last year their audience has increased by 2.7million
last month Sky, News of the World and The Sun jointly launched a mobile service
The Sun is beginning to establish itself as a successful newspaper. being available in different media forms Internet paper and mobile they are reaching different audiences. Therefore they will be increasing their readership every year. Recently the price of the newspaper has changed to 20p, so they are gaining new readers who may buy the paper because of the cheaper price compared to other papers.
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