Sky ad claims shot down
http://media.guardian.co.uk/bskyb/story/0,,2197686,00.html

The ASA has banned an advert by Sky which claims that new and existing customers will get equally good deals with the company.
However soon after being aired subscribers complained to ASA that the advert was misleading as the advert stated "We believe it's right that all our customers should enjoy consistently low prices across all our products."
But new Sky customers only had to pay £49 for Sky+ however existing customers would have to pay £159 to upgrade.
Sky said standard prices should be seen as distinct from special offers - which the company argued did not come under the scope of its claim in the ads - that run for limited periods of time.

I think that sky should have made clear the terms and conditions as they mislead their customers. Due to the advert Sky could have also lost customers to rival Virgin Media, who use standard prices for new customers. Because the advert is banned Sky will have to invest more money into another ad campaign advertising their services.