Tuesday, April 08, 2008

GQ to launch Indian edition
http://www.guardian.co.uk/media/2008/apr/07/condenast.pressandpublishing

GQ will launch in India later this year, following in the footsteps of its Condé Nast stablemate Vogue. The upmarket men's magazine will launch an Indian edition following the "overwhelming success" of Vogue India, said Jonathan Newhouse, the Condé Nast International chairman. GQ India will mix international and Indian content. The new Condé Nast title will be edited by Sanjiv Bhattacharya, a former features and contributing editor of the British GQ.
During 2008, Condé Nast will also launch Vanity Fair in Spain, Tatler in Russia and Condé Nast Traveller in Greece.
GQ was launched in America in 1957 as Gentleman's Quarterly, a fashion spin-off from Esquire, which it now outsells in Britain. Condé Nast took over the magazine in 1983 and launched it in the UK in September 1989. There are 13 international editions of the magazine

This article highlights the success Condé Nast has had with its other magazines and is convinced that GQ will be a success in India, following the success of Vogue India. The publisher has identified that their is possibly a gap in the market and that the demand for this magazine would be high.
The article also states how the publisher plans to expand more titles in other countries i.e. Condé Nast Traveller in Greece

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