Tuesday, April 22, 2008

CondéNet UK overhauls Vogue.com
http://www.guardian.co.uk/media/2008/apr/22/condenast.digitalmedia

CondéNet UK is preparing to roll out an overhauled version of Vogue.com on May 7, expanding its editorial coverage, harmonising international editions and unveiling high-profile fashion celebrities for its blogs and video reports. The Vogue TV video section is being expanded to include more behind-the-scenes footage and reports presented by personalities including model Agyness Deyn and designers Henry Holland and Manolo Blahnik. Vogue.com's popular Street Chic section, a significant traffic driver to the site, will become a daily feature. Image galleries will include a magnifier tool, allowing users to see clothes close enough to see stitching and zip details. The site, which claims around 1.2 million unique users each month, has been designed with a universal template across all 140-language versions, which means ad campaigns can easily be run across different territories.

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