Xbox to offer VoD service
http://www.guardian.co.uk/media/2007/dec/04/digitalmedia.microsoft
Microsoft will allow gamers in the UK to buy films through its Xbox 360 console from next Tuesday, as the console moves to compete directly with everything from television to online download stores.
Films including the Matrix, the Harry Potter series and Ocean's 11 will be available after Xbox 360 becomes the first games console to offer a video-on-demand service, Live Marketplace Video Store, that will includes 40 popular film titles in standard and high definition in six countries
Users will have to pay between £2 and £4.50 for each film and users will then have two weeks to watch the film after the download.

Microsoft would be breaking into a new market and also this service would be extremely popular as 60% of Xbox console owners do go online and download games and music videos. As they also have family propositions this new service would also appeal to families..no other console has launched this service therefore this service may also appeal to people with other consoles such as PlayStation