Tuesday, December 11, 2007

Channel 4 education focuses on web

http://www.guardian.co.uk/media/2007/dec/11/channel4.digitalmedia

This article is about Channel 4 focusing on education for 14-19 year olds. As this project would be faced around social networking websites such as Facebook, Bebo and Myspace and also blogs which would then invite people to share experiences and would later be made into a quarterly documentary.
New projects cover entrepreneurship, careers, media literacy, the transition form school to work and, later in 2008, political engagement and citizenship.
This project aims to tackle the motivation in education, this would be done by finding content that is entertaining and engaging as well as educational.
There would be a variety of projects appealing to different audiences..i.e. one project will encourage users to set up an online business.

As this is part of a £6million budget, channel 4 would try and cater for different interests as they are targeting a wide age group, and due to the 'educational crisis' - in which students are not being motivated to learn this would appeal to them, as most students do use social networking websites.
In addition Channel 4 are trying to move away from the cliched view of opening a business (as seen on Dragons Den), providing a collaborative environment for young entrepreneurs. Therefore Channel 4 are trying to create an interactive environment in which 14-19 year olds are able to learn about a variety of subjects and also take part in online activities.

No comments: