China 'unblocks' BBC News site
http://www.guardian.co.uk/media/2008/mar/25/digitalmedia.chinathemedia
Chinese authorities appear to have stopped blocking the BBC News website, making the English-language version of the site fully accessible throughout the country. The Chinese government has never officially confirmed that it blocked traffic to the site, but for years web users in China have been served an error message when attempting to access the BBC and other western news sites. BBC staff in China have reported for several days that they can access stories on the corporation's news website which would previously have been blocked, including stories on the unrest in Tibet.
However, the Chinese-language site still appears to be blocked. Users are served a page that says "the connection has been reset" when attempting to access pages, giving the appearance of a technical error with the BBC's site
The BBC has said that some Chinese web users flout web blockades with routing tools that hide their location, but for most of China's 210 million citizens with Internet access the site remains inaccessible.
China is coming under increasing scrutiny as it prepares to host the Olympic Games in Beijing this August. The country's web population is about to overtake the US to become the world's largest Internet market.
This article highlights the censorship of Internet sites that are controlled by the government, as Chinese citizens currently not able to access most western news sites, in addition to sites such as Youtube. This is partly because the Chinese government may not want citizens to read news that goes against the current political party's interests or questions their judgements.
Tuesday, March 25, 2008
Tuesday, March 18, 2008
ER clip - season 13 opening http://www.youtube.com/watch?v=W9G1l8Viw4I
M – Use of green and black, ER - is an abbreviation for emergency room (term is mainly used in the USA) hence in the UK we use A&E. music is parallel and goes with the fast pace environment. Aims to show doctors lives
Uses a more contemporary font
I -NBC is a well established commercial broadcaster and will therefore have a big budget. Also successful
G – medical/hospital drama
R – Shows a busy hospital, doctors and nurses running down the corridor, helping a patient
A – Young adults and over, those who enjoy watching medical dramas or American dramas in general
I – could represent a patriarchal society as the majority of the cast are male, however there are female doctors shown in the opening which could suggest that women can be equally successful. Multicultural – the cast features ethnic minorities.
N – Chronological order
Essay
In this essay I will be analysing two texts from different decades. The first text is the opening credits to ER, which is a long running hospital drama based in America. The second text is the front page of The Radio Times magazine (1978) and is an established magazine published by the BBC.
The magazine cover aims to attract more readers party because of the institution, which is the BBC and their policy is to inform, educate and entertain. Though both institutions are broadcasters, the BBC is not commercial – the price of the magazine is 10p, the cheaper price reflects society and the poverty that may have occurred during this period of time.
Unlike NBC which relies on successful shows such as ER to generate revenue made through advertising.
The typography used for the masthead is a traditional font which highlights that this is a trusted and established magazine. But it could also mean that the magazine could stand for traditional values, hence the cover picture which is of stereotypical white female nurses, who appear to be dressed in a similar way to nuns, as they are showing little flesh (conservative dress sense). This can be seen as a stereotypical representation as there are no males (doctors) featured in the cover picture, but also nurses had a lower status in hospitals – which would suggest society’s attitudes, that women would not be in a higher position than men.
But their facial expressions indicate that they are happy to be doing this job as this can also be recognised as a positive representation because women are not being sexually objectified, but as educated women in work and during the 1970s many women would have been confined to the role of a housewife.
But the opening credits to ER feature a mixed cast, though predominantly male, the audience can assume that the few women being shown are in fact doctors. This shows that in the 21st century society we live in women can be just as successful as men. The font used is contemporary and not as traditional as the BBC magazine, which could suggest that NBC are trying to reach out to new and younger audiences.
Unlike the radio time’s front cover the cast of ER also consists of ethnic minorities, the broadcaster is conveying a multicultural ideology (lack of diversity on the magazine cover) by featuring a black actor and an Asian actress amongst the line up, which again encourages new audiences to watch the show. Whilst characters are introduced, the opening credits also give audiences an insight into the fast pace hospital drama. The fast pace is built up throughout the sequence by using parallel music in which the rhythm would connote a heart beat, also the use of quick edits and the flashing images of x-rays only add to the drama of hospital life.
The ironic captions on the Radio Times cover questions the accuracy of the representation of nurses in the television drama ‘Angels’, as it could imply good nurses that have gone bad and that nurses may not necessarily have clean image and probably do get up to mischief. Therefore both Angels and ER could have been created for the purpose of diversion, where audiences would be able to escape from everyday problems and routines even though what may be shown may not necessarily depict the lives of doctors and nurses living in the UK or America.
Both have elements of soap opera, the issues and debates remain similar to as they were a few decades ago. For example it highlights the difference in the healthcare system, free healthcare in the United Kingdom whereas Americans have to pay for health care and the NHS is considered to be an important institution in British culture.
The feminist movement would have been popular in both America and the UK as women were fighting for equal rights, both texts draw attention to the differences that have been implemented, from stereotypical white nurses to female doctors. But it most importantly highlights the progress women have made over the years.
The caption featured on the cover creates a narrative enigma, which is used as used as a tool to persuade audiences to buy the magazine. One of the binary oppositions that are created is of the nurses being characterised as heroes and the villain would be the illness – as the hero will do everything in their power to prevent the villain from succeeding, in this case killing the patient. In relation to the picture the oppositions created would be actresses vs. real life nurses, as what is portrayed in a drama cannot be directly compared to real life situations.
M – Use of green and black, ER - is an abbreviation for emergency room (term is mainly used in the USA) hence in the UK we use A&E. music is parallel and goes with the fast pace environment. Aims to show doctors lives
Uses a more contemporary font
I -NBC is a well established commercial broadcaster and will therefore have a big budget. Also successful
G – medical/hospital drama
R – Shows a busy hospital, doctors and nurses running down the corridor, helping a patient
A – Young adults and over, those who enjoy watching medical dramas or American dramas in general
I – could represent a patriarchal society as the majority of the cast are male, however there are female doctors shown in the opening which could suggest that women can be equally successful. Multicultural – the cast features ethnic minorities.
N – Chronological order
Essay
In this essay I will be analysing two texts from different decades. The first text is the opening credits to ER, which is a long running hospital drama based in America. The second text is the front page of The Radio Times magazine (1978) and is an established magazine published by the BBC.
The magazine cover aims to attract more readers party because of the institution, which is the BBC and their policy is to inform, educate and entertain. Though both institutions are broadcasters, the BBC is not commercial – the price of the magazine is 10p, the cheaper price reflects society and the poverty that may have occurred during this period of time.
Unlike NBC which relies on successful shows such as ER to generate revenue made through advertising.
The typography used for the masthead is a traditional font which highlights that this is a trusted and established magazine. But it could also mean that the magazine could stand for traditional values, hence the cover picture which is of stereotypical white female nurses, who appear to be dressed in a similar way to nuns, as they are showing little flesh (conservative dress sense). This can be seen as a stereotypical representation as there are no males (doctors) featured in the cover picture, but also nurses had a lower status in hospitals – which would suggest society’s attitudes, that women would not be in a higher position than men.
But their facial expressions indicate that they are happy to be doing this job as this can also be recognised as a positive representation because women are not being sexually objectified, but as educated women in work and during the 1970s many women would have been confined to the role of a housewife.
But the opening credits to ER feature a mixed cast, though predominantly male, the audience can assume that the few women being shown are in fact doctors. This shows that in the 21st century society we live in women can be just as successful as men. The font used is contemporary and not as traditional as the BBC magazine, which could suggest that NBC are trying to reach out to new and younger audiences.
Unlike the radio time’s front cover the cast of ER also consists of ethnic minorities, the broadcaster is conveying a multicultural ideology (lack of diversity on the magazine cover) by featuring a black actor and an Asian actress amongst the line up, which again encourages new audiences to watch the show. Whilst characters are introduced, the opening credits also give audiences an insight into the fast pace hospital drama. The fast pace is built up throughout the sequence by using parallel music in which the rhythm would connote a heart beat, also the use of quick edits and the flashing images of x-rays only add to the drama of hospital life.
The ironic captions on the Radio Times cover questions the accuracy of the representation of nurses in the television drama ‘Angels’, as it could imply good nurses that have gone bad and that nurses may not necessarily have clean image and probably do get up to mischief. Therefore both Angels and ER could have been created for the purpose of diversion, where audiences would be able to escape from everyday problems and routines even though what may be shown may not necessarily depict the lives of doctors and nurses living in the UK or America.
Both have elements of soap opera, the issues and debates remain similar to as they were a few decades ago. For example it highlights the difference in the healthcare system, free healthcare in the United Kingdom whereas Americans have to pay for health care and the NHS is considered to be an important institution in British culture.
The feminist movement would have been popular in both America and the UK as women were fighting for equal rights, both texts draw attention to the differences that have been implemented, from stereotypical white nurses to female doctors. But it most importantly highlights the progress women have made over the years.
The caption featured on the cover creates a narrative enigma, which is used as used as a tool to persuade audiences to buy the magazine. One of the binary oppositions that are created is of the nurses being characterised as heroes and the villain would be the illness – as the hero will do everything in their power to prevent the villain from succeeding, in this case killing the patient. In relation to the picture the oppositions created would be actresses vs. real life nurses, as what is portrayed in a drama cannot be directly compared to real life situations.
Sugar moots junior Apprentice show http://www.guardian.co.uk/media/2008/mar/18/bbc.realitytv
The BBC is in discussions with Sir Alan Sugar about creating a teen version of hit business reality show The Apprentice.
Sugar, speaking at the launch of the fourth series of The Apprentice today, said he wanted to make a programme for young people as they were some of the shows biggest fans. have put the idea forward for a special for teenagers," Sugar added. "I have even gone to the extent of saying you don't need to fire the person. God knows what people would be calling me for firing an 11-year-old child
Format tweaks for the fourth series include the first international challenge for the 16 wannabe entrepreneurs with a buying trip to Morocco.
Four special programmes will also air alongside the main Apprentice series, including a candidate profile show; Why I Fired Them, which will look back on previous candidates who were on the receiving end of Sugar's wrath; The Apprentice: Worst Decisions Ever, featuring candidate cock-ups; and The Apprentice: Motor Mouths, looking back at the best stand-offs
By making a similar programme for teenagers, the show would attract new audiences. But this is also apart of the BBC's policy which is to inform, educate and entertain. This is a new idea as teenagers hoping to be successful in the world of business will have a idea about what it is really like as they would be able to look at different job prospects.
The BBC is in discussions with Sir Alan Sugar about creating a teen version of hit business reality show The Apprentice.
Sugar, speaking at the launch of the fourth series of The Apprentice today, said he wanted to make a programme for young people as they were some of the shows biggest fans. have put the idea forward for a special for teenagers," Sugar added. "I have even gone to the extent of saying you don't need to fire the person. God knows what people would be calling me for firing an 11-year-old child
Format tweaks for the fourth series include the first international challenge for the 16 wannabe entrepreneurs with a buying trip to Morocco.
Four special programmes will also air alongside the main Apprentice series, including a candidate profile show; Why I Fired Them, which will look back on previous candidates who were on the receiving end of Sugar's wrath; The Apprentice: Worst Decisions Ever, featuring candidate cock-ups; and The Apprentice: Motor Mouths, looking back at the best stand-offs
By making a similar programme for teenagers, the show would attract new audiences. But this is also apart of the BBC's policy which is to inform, educate and entertain. This is a new idea as teenagers hoping to be successful in the world of business will have a idea about what it is really like as they would be able to look at different job prospects.
Psycho (1960) http://www.youtube.com/watch?v=P6YLm--bgaI
M – Use of a voiceover, black and white, location (house on top of the hill), and use of low key lighting used to make shadows. Music used can be described as discordant (but also creates suspense) and the final part of the trailer consists of the woman’s screams. Formal clothing – what would have been worn in the 1960s. Mixture of shots, both medium and close ups. Remote setting – motel off the main road, ‘house on top of the hill’
I – Universal, Alfred Hitchcock – auteur known for his directing style
G – slasher – use of the knife which is used to stab the woman
Horror – the atmosphere that is created using different shots
R – Could represent the woman as being vulnerable
A – Older audiences who may enjoy watching Hitchcock films. Also as the genre is slasher/horror, the target audience would be primarily males.
I –Men being dominant – hence the killer is male, the knife being used as a phallic symbol. The voiceover is also male – patriarchal society
N – The narrative is in chronological order. The use of binary oppositions such as good and evil
Halloween (2007) http://www.youtube.com/watch?v=Kww5KSqzV9U
M – Using dark colours, also the use of green creates a spooky atmosphere. Fast cuts and low key lighting (used to create shadows). The voiceover adds to the suspense that is being created as it makes the trailer scarier as the killer is wearing a mask.
I – Rob Zombie
G – Horror/ Slasher – audience can assume the genre by the various conventions used i.e. music, lighting, scary atmosphere that is created etc.
R - Women being presented as vulnerable as she is being attacked – most probably because she has committed a sin i.e. pre martial sex
A – Primarily males who prefer the horror genre more than women.
I – dominant ideology (audience can assume that the killer is male), patriarchal - male voice over.
N – Chronological order?, use of binary oppositions i.e. Natural and supernatural & good and evil.
Both are similar as the killers use a knife. Also the use of a male voiceover, killer can be seen to have a disguises. In Psycho, a wig and gown and in Halloween a mask. Disguises are used to create suspense amongst audiences which only encourages them to go and watch the film.
Essay
The form and function of a trailer is to encourage the audience to go and watch the film. I have analysed two different trailers from the same genre but different decades, the first trailer is Psycho directed by Alfred Hitchcock (1960) and the second trailer is Halloween directed by Rob Zombie (2007).
However producers many produce more than one trailer in order to market the film at different audiences.
The opening to Psycho can be seen an introduction to the narrative as we see both the main characters. Also the use of the voiceover helps to move the story along. However it is a male voiceover which could connote the patriarchal society we live in, as the majority of films tend to have a male voiceover as opposed to a female one. But as the horror and slasher genre is most appealing to males, movies within this genre are less likely to use a female voiceover. We are also shown the setting in Psycho, which is the house on top of the hill - a location which has been used many times in forthcoming slasher and horror films.
In contrast, the opening to Halloween creates the spooky atmosphere which audiences expect when watching a film from this genre, but the trailer also uses text which could place emphasis on events that are about to happen (within the trailer), as the first set of moving images we see are flashbacks, most probably from childhood. Like Psycho we are then shown the setting which appears to be in the suburbs. The common misconception about living in the suburbs is that it may be safer, however this may not necessarily be true as in the media today we still hear about crimes which occur just as much in inner city areas.
Though both films use different locations, nevertheless they still create suspense as Halloween creates the idea that the killer could be your next door neighbour whilst in Psycho the audience is anticipating the consequences at stopping off at a spooky motel.
In both trailers we see the killers use a knife to kill their victims, this can also be interpreted as a phallic symbol which ultimately gives males the power over women (at the same time portraying women as being vulnerable, but also the competition that women currently face in society with men) .As an audience we can assume that the victims may have committed sins which resulted in their murders.
Halloween uses more fast cuts towards the end of the trailer which builds up to a climax where the killer jumps out, this makes the film seem scarier as it is unexpected.
Both films can have a visceral effect on audiences, however I think that Halloween is more visceral partly because of the fast paced cuts that have been used which almost feels like a ‘rollercoaster ride’. Whereas Psycho features less cuts and the trailer is rather slow pace. By this also highlights how much technology has advanced over a few decades, as producers are able to do more special effects which enhance the film in an attempt to gain more audiences.
Also they can also be seen as an intellectual puzzle, as audiences will be trying to piece together the mystery of the attacker and looking for clues as to why he may kill his victims as the pleasure is derived by being surprised by the unexpected. As many new films within this genre do expect audiences to follow the narrative closely, as well as collating information on the psychopath.
A common feature used throughout the trailer is of the women screaming, which would add to the terror of being attacked but also includes the element of horror.
In Psycho, whilst the character is screaming at the prospect of being killed, high pitched music is being played which sounds discordant (strings). Halloween also features female characters screaming but does not use similar music but a softer instrumental is used, but at the same time creates a similar effect to Psycho.
Whilst Psycho relies on the voiceover to create suspense, Halloween used both voiceover and written text to create suspense, “there exists a dark side in everybody” and the audience is then shown the murderer putting on a mask. The idea of a mask is used in many horror or slasher films, for example in Texas Chainsaw Massacre (1974), the killer’s face is disguised using a mask, this can add to the suspense of the film, by keeping the audience guessing about who is behind the mask.
M – Use of a voiceover, black and white, location (house on top of the hill), and use of low key lighting used to make shadows. Music used can be described as discordant (but also creates suspense) and the final part of the trailer consists of the woman’s screams. Formal clothing – what would have been worn in the 1960s. Mixture of shots, both medium and close ups. Remote setting – motel off the main road, ‘house on top of the hill’
I – Universal, Alfred Hitchcock – auteur known for his directing style
G – slasher – use of the knife which is used to stab the woman
Horror – the atmosphere that is created using different shots
R – Could represent the woman as being vulnerable
A – Older audiences who may enjoy watching Hitchcock films. Also as the genre is slasher/horror, the target audience would be primarily males.
I –Men being dominant – hence the killer is male, the knife being used as a phallic symbol. The voiceover is also male – patriarchal society
N – The narrative is in chronological order. The use of binary oppositions such as good and evil
Halloween (2007) http://www.youtube.com/watch?v=Kww5KSqzV9U
M – Using dark colours, also the use of green creates a spooky atmosphere. Fast cuts and low key lighting (used to create shadows). The voiceover adds to the suspense that is being created as it makes the trailer scarier as the killer is wearing a mask.
I – Rob Zombie
G – Horror/ Slasher – audience can assume the genre by the various conventions used i.e. music, lighting, scary atmosphere that is created etc.
R - Women being presented as vulnerable as she is being attacked – most probably because she has committed a sin i.e. pre martial sex
A – Primarily males who prefer the horror genre more than women.
I – dominant ideology (audience can assume that the killer is male), patriarchal - male voice over.
N – Chronological order?, use of binary oppositions i.e. Natural and supernatural & good and evil.
Both are similar as the killers use a knife. Also the use of a male voiceover, killer can be seen to have a disguises. In Psycho, a wig and gown and in Halloween a mask. Disguises are used to create suspense amongst audiences which only encourages them to go and watch the film.
Essay
The form and function of a trailer is to encourage the audience to go and watch the film. I have analysed two different trailers from the same genre but different decades, the first trailer is Psycho directed by Alfred Hitchcock (1960) and the second trailer is Halloween directed by Rob Zombie (2007).
However producers many produce more than one trailer in order to market the film at different audiences.
The opening to Psycho can be seen an introduction to the narrative as we see both the main characters. Also the use of the voiceover helps to move the story along. However it is a male voiceover which could connote the patriarchal society we live in, as the majority of films tend to have a male voiceover as opposed to a female one. But as the horror and slasher genre is most appealing to males, movies within this genre are less likely to use a female voiceover. We are also shown the setting in Psycho, which is the house on top of the hill - a location which has been used many times in forthcoming slasher and horror films.
In contrast, the opening to Halloween creates the spooky atmosphere which audiences expect when watching a film from this genre, but the trailer also uses text which could place emphasis on events that are about to happen (within the trailer), as the first set of moving images we see are flashbacks, most probably from childhood. Like Psycho we are then shown the setting which appears to be in the suburbs. The common misconception about living in the suburbs is that it may be safer, however this may not necessarily be true as in the media today we still hear about crimes which occur just as much in inner city areas.
Though both films use different locations, nevertheless they still create suspense as Halloween creates the idea that the killer could be your next door neighbour whilst in Psycho the audience is anticipating the consequences at stopping off at a spooky motel.
In both trailers we see the killers use a knife to kill their victims, this can also be interpreted as a phallic symbol which ultimately gives males the power over women (at the same time portraying women as being vulnerable, but also the competition that women currently face in society with men) .As an audience we can assume that the victims may have committed sins which resulted in their murders.
Halloween uses more fast cuts towards the end of the trailer which builds up to a climax where the killer jumps out, this makes the film seem scarier as it is unexpected.
Both films can have a visceral effect on audiences, however I think that Halloween is more visceral partly because of the fast paced cuts that have been used which almost feels like a ‘rollercoaster ride’. Whereas Psycho features less cuts and the trailer is rather slow pace. By this also highlights how much technology has advanced over a few decades, as producers are able to do more special effects which enhance the film in an attempt to gain more audiences.
Also they can also be seen as an intellectual puzzle, as audiences will be trying to piece together the mystery of the attacker and looking for clues as to why he may kill his victims as the pleasure is derived by being surprised by the unexpected. As many new films within this genre do expect audiences to follow the narrative closely, as well as collating information on the psychopath.
A common feature used throughout the trailer is of the women screaming, which would add to the terror of being attacked but also includes the element of horror.
In Psycho, whilst the character is screaming at the prospect of being killed, high pitched music is being played which sounds discordant (strings). Halloween also features female characters screaming but does not use similar music but a softer instrumental is used, but at the same time creates a similar effect to Psycho.
Whilst Psycho relies on the voiceover to create suspense, Halloween used both voiceover and written text to create suspense, “there exists a dark side in everybody” and the audience is then shown the murderer putting on a mask. The idea of a mask is used in many horror or slasher films, for example in Texas Chainsaw Massacre (1974), the killer’s face is disguised using a mask, this can add to the suspense of the film, by keeping the audience guessing about who is behind the mask.
Tuesday, February 26, 2008
New iPhone software could be delayed
http://www.guardian.co.uk/business/2008/feb/26/apple.apple
Apple is rumoured to have delayed the launch of the software tools that will help third party developers produce independent applications for the iPhone and iPod Touch. Apple is currently updating its US online store in advance of the release later on Tuesday of a range of new products, believed to be upgrades to its MacBook range of laptops. Further details of the SDK are also expected to be announced.
Although Apple wants to broaden the appeal of the iPhone and iPod Touch by letting other people design compelling applications which users can put on their devices, it is very mindful of the need to protect consumers - and its own reputation for high security - from viruses and malicious software
Also Apple could also make use of itunes if it were to distribute to third parties, but also this could also lead to a loss in customers
http://www.guardian.co.uk/business/2008/feb/26/apple.apple
Apple is rumoured to have delayed the launch of the software tools that will help third party developers produce independent applications for the iPhone and iPod Touch. Apple is currently updating its US online store in advance of the release later on Tuesday of a range of new products, believed to be upgrades to its MacBook range of laptops. Further details of the SDK are also expected to be announced.
Although Apple wants to broaden the appeal of the iPhone and iPod Touch by letting other people design compelling applications which users can put on their devices, it is very mindful of the need to protect consumers - and its own reputation for high security - from viruses and malicious software
Also Apple could also make use of itunes if it were to distribute to third parties, but also this could also lead to a loss in customers
Wednesday, February 20, 2008
iPlayer tops 17m views since Christmas
http://www.guardian.co.uk/media/2008/feb/20/bbc.digitalmedia1
BBC shows have been streamed or downloaded more than 17m times via its iPlayer broadband TV service since Christmas Day, according to figures from the corporation
Newly released BBC figures show the most popular shows available via the iPlayer, such as Torchwood, Ashes to Ashes and Doctor Who, are each attracting around 50,000 views a day.
The iPlayer is now averaging around 1.3 million unique users a week, with as many as 500,000 streams or downloads per day.
The iPlayer is now averaging around 1.3 million unique users a week, with as many as 500,000 streams or downloads per day, iPhone and iPod Touch owners will be able to access iPlayer content within the next few weeks. This will be the first time the broadband TV service has been available beyond PC and Mac computers
This article highlights that the iplayer has become an instant success as it was only introduced a short time ago. The BBC also hopes that the iplayer will overtake MSN and become the second most popular site used in the UK, behind Google. Also the BBC is able to highlight popular shows so that new users can watch these
http://www.guardian.co.uk/media/2008/feb/20/bbc.digitalmedia1
BBC shows have been streamed or downloaded more than 17m times via its iPlayer broadband TV service since Christmas Day, according to figures from the corporation
Newly released BBC figures show the most popular shows available via the iPlayer, such as Torchwood, Ashes to Ashes and Doctor Who, are each attracting around 50,000 views a day.
The iPlayer is now averaging around 1.3 million unique users a week, with as many as 500,000 streams or downloads per day.
The iPlayer is now averaging around 1.3 million unique users a week, with as many as 500,000 streams or downloads per day, iPhone and iPod Touch owners will be able to access iPlayer content within the next few weeks. This will be the first time the broadband TV service has been available beyond PC and Mac computers
This article highlights that the iplayer has become an instant success as it was only introduced a short time ago. The BBC also hopes that the iplayer will overtake MSN and become the second most popular site used in the UK, behind Google. Also the BBC is able to highlight popular shows so that new users can watch these
Tuesday, February 12, 2008
News 24 launches showbiz news show
http://www.guardian.co.uk/media/2008/feb/12/bbc.tvnews
BBC News 24 is to launch its first regular entertainment news show since Zero30 in the late 1990s, with a weekly programme co-hosted by Blue Peter presenter Gethin Jones.
E24 will be a weekly roundup of news from the world of film, television and music with behind-the-scenes reports and interviews with stars of that week's shows, gigs and events
The show has just been commissioned for a 6 week pilot run and will air weekly on Saturdays and a repeat on Sundays. E24 will also be available on demand from the BBC's website
BBC News 24 currently provides entertainment news updates twice nightly from Monday to Thursday at 6.30pm and 9.30pm.
By featuring an entertainment programme, the BBC is trying to target more younger audiences, as most have a interest of music and film. As the BBC aim to 'educate, inform and entertain'Also presenter Gethin Jones is now recognised for appearing on BBC1 reality show ' strictly come dancing'
http://www.guardian.co.uk/media/2008/feb/12/bbc.tvnews
BBC News 24 is to launch its first regular entertainment news show since Zero30 in the late 1990s, with a weekly programme co-hosted by Blue Peter presenter Gethin Jones.
E24 will be a weekly roundup of news from the world of film, television and music with behind-the-scenes reports and interviews with stars of that week's shows, gigs and events
The show has just been commissioned for a 6 week pilot run and will air weekly on Saturdays and a repeat on Sundays. E24 will also be available on demand from the BBC's website
BBC News 24 currently provides entertainment news updates twice nightly from Monday to Thursday at 6.30pm and 9.30pm.
By featuring an entertainment programme, the BBC is trying to target more younger audiences, as most have a interest of music and film. As the BBC aim to 'educate, inform and entertain'Also presenter Gethin Jones is now recognised for appearing on BBC1 reality show ' strictly come dancing'
Tuesday, February 05, 2008
Microsoft in MTV and Sony BMG deals
http://www.guardian.co.uk/media/2008/feb/05/microsoft.digitalmedia
Microsoft has struck pan-European deals with MTV International and Sony BMG to provide programme clips and music videos across its MSN Video service
The deal will see clips of shows such as South Park and music videos from artists as diverse as Elvis and Britney Spears made available via MSN Video across European countries including the UK, France and Germany.
Their target audience will be primarily under 35's, as this is the age group that has seized control on the use of the internet over the past few years. The deal builds on the wide-ranging $500m (£250m) advertising and content agreement struck by MTV owner Viacom and Microsoft in December
Microsoft's deal with Sony BMG will include thousands of music videos as well as exclusive backstage footage and interviews with the music company's artists.
I think that Microsoft is now establishing itself as a social portal, letting web users watch music videos from a variety of artists and also watch popular MTV programmes such as Cribs and Punk'd. Also this could lead to more advertising revenue being generated, as Sony are now looking at other ways of generating revenue - apart from CD sales.
http://www.guardian.co.uk/media/2008/feb/05/microsoft.digitalmedia
Microsoft has struck pan-European deals with MTV International and Sony BMG to provide programme clips and music videos across its MSN Video service
The deal will see clips of shows such as South Park and music videos from artists as diverse as Elvis and Britney Spears made available via MSN Video across European countries including the UK, France and Germany.
Their target audience will be primarily under 35's, as this is the age group that has seized control on the use of the internet over the past few years. The deal builds on the wide-ranging $500m (£250m) advertising and content agreement struck by MTV owner Viacom and Microsoft in December
Microsoft's deal with Sony BMG will include thousands of music videos as well as exclusive backstage footage and interviews with the music company's artists.
I think that Microsoft is now establishing itself as a social portal, letting web users watch music videos from a variety of artists and also watch popular MTV programmes such as Cribs and Punk'd. Also this could lead to more advertising revenue being generated, as Sony are now looking at other ways of generating revenue - apart from CD sales.
Tuesday, January 29, 2008
Google taps US presidential race
http://www.guardian.co.uk/media/2008/jan/29/googlethemedia.digitalmedia
Google has opened an advertising sales office in Washington DC after adapting its online targeting techniques for niche demographics to aid political campaigning in the 2008 presidential race
Republican presidential candidates John McCain, Mike Huckabee, Rudolph Guiliani and Mitt Romney and their Democrat counterparts Hillary Clinton, Barack Obama and John Edwards have all signed up to use Google's Adwords and AdSense targeted advertising programmes to help their campaigns.
Staffed by 25 people, they will help to set up web campaigns for the political parties.
The candidates' campaigns typically buy up ads to appear next to relevant search results through the AdWords or through the AdSense, which places targeted ads on relevant sites.
By using the Internet as a source of political advertising, as the parties would be able to target certain demographics, in addition to persuading new voters to choose their political party - this would be done by placing adverts on specific websites. Also the Internet is used by millions of people each day, so candidates are targeting mass audiences.
http://www.guardian.co.uk/media/2008/jan/29/googlethemedia.digitalmedia
Google has opened an advertising sales office in Washington DC after adapting its online targeting techniques for niche demographics to aid political campaigning in the 2008 presidential race
Republican presidential candidates John McCain, Mike Huckabee, Rudolph Guiliani and Mitt Romney and their Democrat counterparts Hillary Clinton, Barack Obama and John Edwards have all signed up to use Google's Adwords and AdSense targeted advertising programmes to help their campaigns.
Staffed by 25 people, they will help to set up web campaigns for the political parties.
The candidates' campaigns typically buy up ads to appear next to relevant search results through the AdWords or through the AdSense, which places targeted ads on relevant sites.
By using the Internet as a source of political advertising, as the parties would be able to target certain demographics, in addition to persuading new voters to choose their political party - this would be done by placing adverts on specific websites. Also the Internet is used by millions of people each day, so candidates are targeting mass audiences.
Thursday, January 24, 2008
Miss Jones work
Masood Family - Eastenders
In July 2007 the Masood family made their first appearance in Eastenders, currently the only Muslim family in Albert Square.
The family consists of Zainab, Shabnam, Masood Ahmed and Tamwar.
Zainab - Strong willed and a tough businesswoman who owns a string of post offices. She comes across direct and can be intimidating
However her daughter Shabnam - seems to be more outgoing as she goes clubbing with friends when she told her mother that she was going to be babysitting. But even though her dad found out about this he did not seem to bothered but told her to be more careful. Since she has been more open about her social life with her mum.
The introduction of more ethnic minority characters is part of producer Diederick Santer's plan to "diversify", to make EastEnders "feel more 21st century". EastEnders was heavily criticised by the Commission for Racial Equality (CRE), for not representing the East End's real "ethnic make-up". Furthermore, it was suggested that an element of stereotyping surrounded many of the minority characters in EastEnders.
After being heavily criticised the BBC have attempted to bring in another Asian family, who will last longer in the square as the Ferreira family ( previous Asian family in Eastenders) were seen as unrealistic by the Asian community.
In July 2007 the Masood family made their first appearance in Eastenders, currently the only Muslim family in Albert Square.
The family consists of Zainab, Shabnam, Masood Ahmed and Tamwar.
Zainab - Strong willed and a tough businesswoman who owns a string of post offices. She comes across direct and can be intimidating
However her daughter Shabnam - seems to be more outgoing as she goes clubbing with friends when she told her mother that she was going to be babysitting. But even though her dad found out about this he did not seem to bothered but told her to be more careful. Since she has been more open about her social life with her mum.
The introduction of more ethnic minority characters is part of producer Diederick Santer's plan to "diversify", to make EastEnders "feel more 21st century". EastEnders was heavily criticised by the Commission for Racial Equality (CRE), for not representing the East End's real "ethnic make-up". Furthermore, it was suggested that an element of stereotyping surrounded many of the minority characters in EastEnders.
After being heavily criticised the BBC have attempted to bring in another Asian family, who will last longer in the square as the Ferreira family ( previous Asian family in Eastenders) were seen as unrealistic by the Asian community.
Tuesday, January 22, 2008
BBC3 launches multiplatform revamp
http://www.guardian.co.uk/media/2008/jan/22/bbc.television
The BBC3 controller, Danny Cohen, has unveiled plans to turn the channel into the UK's "most ambitious multiplatform network" with all its programmes to be simulcast on the internet.
The digital youth channel is also undergoing a major rebranding as it approaches its fifth anniversary with a pink logo replacing its current blue design and talking animated blobs.
He has pledged to put interactive ideas at the heart of the channel's schedule, with regular peak time slots given to user-generated content and viewers encouraged to upload clips of themselves introducing their favourite BBC3 programmes, with the best to be shown on screen
In addition BBC3 will be screening new episodes of US hit show Heroes and other new dramas.
BBC3 is trying to establish itself, especially with competition with other channels such as Sky and E4 which air other popular British/American shows. By introducing new shows they also hope to attract more and new audiences. As they would be introducing drama's and entertainment programmes that would appeal to different audiences...as part of the BBC's policy is to educate, inform and entertain
http://www.guardian.co.uk/media/2008/jan/22/bbc.television
The BBC3 controller, Danny Cohen, has unveiled plans to turn the channel into the UK's "most ambitious multiplatform network" with all its programmes to be simulcast on the internet.
The digital youth channel is also undergoing a major rebranding as it approaches its fifth anniversary with a pink logo replacing its current blue design and talking animated blobs.
He has pledged to put interactive ideas at the heart of the channel's schedule, with regular peak time slots given to user-generated content and viewers encouraged to upload clips of themselves introducing their favourite BBC3 programmes, with the best to be shown on screen
In addition BBC3 will be screening new episodes of US hit show Heroes and other new dramas.
BBC3 is trying to establish itself, especially with competition with other channels such as Sky and E4 which air other popular British/American shows. By introducing new shows they also hope to attract more and new audiences. As they would be introducing drama's and entertainment programmes that would appeal to different audiences...as part of the BBC's policy is to educate, inform and entertain
I Am Legend - Poster Analysis
This poster has been created so that audiences are encouraged to go and watch the film.
The writing is the most dominant on the poster ' the last man on earth is not alone' this creates an enigmatic statement (how is he not alone) which intrigues the audience, therefore encouraging them to watch the film. Also 'Will Smith's(protagonist) name is at the top of the poster, therefore people are able to relate to his films which can be from either the comedy or action genre. However they would also assume that this movie would be worth watching just because it features Will Smith. Therefore the target audience would be teens and over and will smith fans.
The bold writing on the poster goes from small to large, and there is a picture of will smith at the bottom of the poster, which represents him as a hero as he is responsible for saving the world. Therefore a patriarchal ideology is represented as the poster suggests that only he can save the world from what ever is out there - seen as a hero again.Also it could suggest that a female may not be able to do the same as the male lead.
This poster has been created so that audiences are encouraged to go and watch the film.
The writing is the most dominant on the poster ' the last man on earth is not alone' this creates an enigmatic statement (how is he not alone) which intrigues the audience, therefore encouraging them to watch the film. Also 'Will Smith's(protagonist) name is at the top of the poster, therefore people are able to relate to his films which can be from either the comedy or action genre. However they would also assume that this movie would be worth watching just because it features Will Smith. Therefore the target audience would be teens and over and will smith fans.
The bold writing on the poster goes from small to large, and there is a picture of will smith at the bottom of the poster, which represents him as a hero as he is responsible for saving the world. Therefore a patriarchal ideology is represented as the poster suggests that only he can save the world from what ever is out there - seen as a hero again.Also it could suggest that a female may not be able to do the same as the male lead.
Tuesday, January 15, 2008
ITV opts to revive News at Ten ad-free
http://www.guardian.co.uk/media/2008/jan/15/itv.tvnews
ITV will now run the News at Ten without any advertisements, in a bid to rival with BBC which runs uninterrupted. By doing this ITV hope to lure more viewers away from the BBC 10 o' clock news.
This move is set to cost ITV hundreds of thousands of pounds in lost revenue as 60 second slots can cost up to £100, 000.
BBC1's news beat News at Ten in the ratings last night, pulling in 4.9 million viewers to ITV1's 3.8 million.
'A total of 9 million people watched one or the other programmes which indicates there is still a high and healthy audience for terrestrial news at that time. We will give the BBC a real run for their money'.
A BBC source said ITV had only anchored their coverage from the Zimbabwean border with South Africa while the risks for the BBC to report live from inside the country were much greater
Though ITV want to get a higher audience share than the BBC, the money lost from advertising would mean that ITV may not be able to pursue other projects due to the shortage of money made from advertising.
http://www.guardian.co.uk/media/2008/jan/15/itv.tvnews
ITV will now run the News at Ten without any advertisements, in a bid to rival with BBC which runs uninterrupted. By doing this ITV hope to lure more viewers away from the BBC 10 o' clock news.
This move is set to cost ITV hundreds of thousands of pounds in lost revenue as 60 second slots can cost up to £100, 000.
BBC1's news beat News at Ten in the ratings last night, pulling in 4.9 million viewers to ITV1's 3.8 million.
'A total of 9 million people watched one or the other programmes which indicates there is still a high and healthy audience for terrestrial news at that time. We will give the BBC a real run for their money'.
A BBC source said ITV had only anchored their coverage from the Zimbabwean border with South Africa while the risks for the BBC to report live from inside the country were much greater
Though ITV want to get a higher audience share than the BBC, the money lost from advertising would mean that ITV may not be able to pursue other projects due to the shortage of money made from advertising.
Tuesday, January 08, 2008
New York Times and CNBC In alliance
http://www.guardian.co.uk/media/2008/jan/08/rupertmurdoch.newscorporation
The New York Times and business channel CNBC have struck a deal to share news and video clips online as both companies prepare for battle against Rupert Murdoch's Wall Street Journal and Fox Business Network.
New York Times articles will be posted on CNBC's website, while video from the news channel will run on NYTimes.com
Murdoch, who is expected to drop the pay barrier for WSJ.com, is aiming to marry the brand and business pedigree of the Journal with the Fox Business Network, the US cable channel News Corp launched in October to take on CNBC.
However to rival with the NewYork times the Wall Street Journal is expected to cover more general and political issues.
This article highlights Rupert Murdoch's power, he is now launching another cable channel which would compete with CNBC. Therefore it would be difficult for rivals to take over parts of the industry due to Murdoch's influence and power.
But this also shows that more networks are now trying to rival with Murdoch.
However with Murdoch dropping the pay barrier(subscription is no longer needed), this would attract more users to his site - The Wall Street Journal, which would only lead to more competition.
http://www.guardian.co.uk/media/2008/jan/08/rupertmurdoch.newscorporation
The New York Times and business channel CNBC have struck a deal to share news and video clips online as both companies prepare for battle against Rupert Murdoch's Wall Street Journal and Fox Business Network.
New York Times articles will be posted on CNBC's website, while video from the news channel will run on NYTimes.com
Murdoch, who is expected to drop the pay barrier for WSJ.com, is aiming to marry the brand and business pedigree of the Journal with the Fox Business Network, the US cable channel News Corp launched in October to take on CNBC.
However to rival with the NewYork times the Wall Street Journal is expected to cover more general and political issues.
This article highlights Rupert Murdoch's power, he is now launching another cable channel which would compete with CNBC. Therefore it would be difficult for rivals to take over parts of the industry due to Murdoch's influence and power.
But this also shows that more networks are now trying to rival with Murdoch.
However with Murdoch dropping the pay barrier(subscription is no longer needed), this would attract more users to his site - The Wall Street Journal, which would only lead to more competition.
Wednesday, January 02, 2008
BBC children's series confirms India is centre of animation
http://www.guardian.co.uk/media/2008/jan/02/bbc.television
With a £10m budget, India-animated Freefonix is one of the BBC's biggest ever animation projects. The futuristic tale of mismatched musicians was two years in the making across three continents and involved more than 200 people.
Now a new BBC children's series airing this week will cement its position as a global centre for animators, the show will consist of 40 episodes which will be aimed at the 7-11 age group.
A spokesman for the new project said 'there were opportunities not only to outsource but to actually get investment for animation out of India. In the UK there is a major problem with animation for children because the broadcasters do not have sufficient budgets to finance animation, so it all has to come from private sources'.
I think that this project would be a success as it is being created by the BBC, but also this company is trying to make the most of tax breaks and other subsides available in other countries. But also this project has enabled various teams in different countries to swap files and communicate instantly via a video link service such as skype.
http://www.guardian.co.uk/media/2008/jan/02/bbc.television
With a £10m budget, India-animated Freefonix is one of the BBC's biggest ever animation projects. The futuristic tale of mismatched musicians was two years in the making across three continents and involved more than 200 people.
Now a new BBC children's series airing this week will cement its position as a global centre for animators, the show will consist of 40 episodes which will be aimed at the 7-11 age group.
A spokesman for the new project said 'there were opportunities not only to outsource but to actually get investment for animation out of India. In the UK there is a major problem with animation for children because the broadcasters do not have sufficient budgets to finance animation, so it all has to come from private sources'.
I think that this project would be a success as it is being created by the BBC, but also this company is trying to make the most of tax breaks and other subsides available in other countries. But also this project has enabled various teams in different countries to swap files and communicate instantly via a video link service such as skype.
Thursday, December 27, 2007
Christmas TV ad spending up by £10m
http://www.guardian.co.uk/media/2007/dec/27/advertising.television
Christmas TV ad spend has surged by over £10m this year, fuelled by a surge in last-minute ads from panicked retailers worried about a sales downturn during the festive season . This surge has been driven by retailers and the "interior furnishing" category – brands such as DFS – which have contributed a rise in spending on Christmas ads of about £5m.
Media agencies and broadcasters have attributed much of the overall December boost to "late money" on ads to get consumers shopping on the high street.
Therefore most television channels will benefit as retailers will be looking to advertise during popular shows such as X -Factor, which have high ratings. As retailers want to reach mass audiences quickly.
However if one retailer advertises during a certain show, it is likely that others will follow. The rest of the article also highlights that the best performer in TV ad revenues has been multichannel TV which would include channel 4 and ITV
http://www.guardian.co.uk/media/2007/dec/27/advertising.television
Christmas TV ad spend has surged by over £10m this year, fuelled by a surge in last-minute ads from panicked retailers worried about a sales downturn during the festive season . This surge has been driven by retailers and the "interior furnishing" category – brands such as DFS – which have contributed a rise in spending on Christmas ads of about £5m.
Media agencies and broadcasters have attributed much of the overall December boost to "late money" on ads to get consumers shopping on the high street.
Therefore most television channels will benefit as retailers will be looking to advertise during popular shows such as X -Factor, which have high ratings. As retailers want to reach mass audiences quickly.
However if one retailer advertises during a certain show, it is likely that others will follow. The rest of the article also highlights that the best performer in TV ad revenues has been multichannel TV which would include channel 4 and ITV
Tuesday, December 18, 2007
News Values
I watched the BBC 6'O Clock news and the Channel 4 News at 7pm on Tuesday 18Th December.
BBC first 5 stories:
-New party leader elected for the Lib Dems (Nick Clegg)
-Alleged rape at a hotel where Man Utd players had their Xmas party
-Treasury has extended financial guarantees to Northern Rock
-Should fruit be shipped thousands of miles to supermarkets?
-Immigrant workers are keeping Britain afloat
Threshold- northern rock having continuous problems, people withdrawing all their savings and they are currently looking for a new buyer. Also the new Lib Dem leader being elected. As they would have the job of persuading the nation in voting for them in the next election.
Continuity - The northern Rock and Lib Dem election
Meaningfulness- The northern rock story involves government issues and people may have lost money
Channel 4 first 5 stories:
-Northern Rock taxpayers exposed
-New lib dem leader elected
- New president elected for South Africa
- BBC censors word from Christmas fairytale
- Amy Winehouse arrested
Reference to elite persons - new president elected for South Africa
Composition - Amy winehouse being arrested(celebrity news)
Threshold- northern rock having continuous problems, people withdrawing all their savings and they are currently looking for a new buyer. Also the new Lib Dem leader being elected. As they would have the job of persuading the nation in voting for them in the next election.
Continuity - The northern Rock and Lib Dem election
BBC first 5 stories:
-New party leader elected for the Lib Dems (Nick Clegg)
-Alleged rape at a hotel where Man Utd players had their Xmas party
-Treasury has extended financial guarantees to Northern Rock
-Should fruit be shipped thousands of miles to supermarkets?
-Immigrant workers are keeping Britain afloat
Threshold- northern rock having continuous problems, people withdrawing all their savings and they are currently looking for a new buyer. Also the new Lib Dem leader being elected. As they would have the job of persuading the nation in voting for them in the next election.
Continuity - The northern Rock and Lib Dem election
Meaningfulness- The northern rock story involves government issues and people may have lost money
Channel 4 first 5 stories:
-Northern Rock taxpayers exposed
-New lib dem leader elected
- New president elected for South Africa
- BBC censors word from Christmas fairytale
- Amy Winehouse arrested
Reference to elite persons - new president elected for South Africa
Composition - Amy winehouse being arrested(celebrity news)
Threshold- northern rock having continuous problems, people withdrawing all their savings and they are currently looking for a new buyer. Also the new Lib Dem leader being elected. As they would have the job of persuading the nation in voting for them in the next election.
Continuity - The northern Rock and Lib Dem election
Virgin users hit by broadband crash
http://www.guardian.co.uk/media/2007/dec/18/virginmedia.digitalmedia
Last night cable operator Virgin Media's broadband and Video On Demand services crashed, leaving an unspecified number of its 3.6 million customers temporarily without facilities including Internet access.
This problem occurred during routine maintenance, however only customers in the North West - Yorkshire and the midlands were affected. The majority of customers did regain their service shortly after midnight. But Virgin Media stated that it was difficult to estimate the number of people that were affected, partly because it depends on what time people were online.
Though this may have been a one off, it could occur again which would then cause customers to switch Internet provider. As it is Virgin media have tough competition with rivals such as Sky and BT.
http://www.guardian.co.uk/media/2007/dec/18/virginmedia.digitalmedia
Last night cable operator Virgin Media's broadband and Video On Demand services crashed, leaving an unspecified number of its 3.6 million customers temporarily without facilities including Internet access.
This problem occurred during routine maintenance, however only customers in the North West - Yorkshire and the midlands were affected. The majority of customers did regain their service shortly after midnight. But Virgin Media stated that it was difficult to estimate the number of people that were affected, partly because it depends on what time people were online.
Though this may have been a one off, it could occur again which would then cause customers to switch Internet provider. As it is Virgin media have tough competition with rivals such as Sky and BT.
Thursday, December 13, 2007
Representations of Asians - med 4
http://uk.youtube.com/watch?v=vFL0w1ruiCM
Typical Indian Parents
This clip is from Goodness Gracious Me, which is a comedy sketch show.
This is part of the stereotype where, Indian parents want their children to get top grades. In the clip the son gets A’s and a B, how ever the father is disappointed as this was in classical studies and the rest were in chemistry, biology etc.
He then compares his sons’ grades to someone else’s son; this is something that is done by some parents. He then talks about the 'B'damaging his pride in the community as someone else's son got better grades. yet again this re enforces the stereotype about Indian parents always wanting their children to get the top grades.
Typical Indian Parents
This clip is from Goodness Gracious Me, which is a comedy sketch show.
This is part of the stereotype where, Indian parents want their children to get top grades. In the clip the son gets A’s and a B, how ever the father is disappointed as this was in classical studies and the rest were in chemistry, biology etc.
He then compares his sons’ grades to someone else’s son; this is something that is done by some parents. He then talks about the 'B'damaging his pride in the community as someone else's son got better grades. yet again this re enforces the stereotype about Indian parents always wanting their children to get the top grades.
Tuesday, December 11, 2007
Channel 4 education focuses on web
http://www.guardian.co.uk/media/2007/dec/11/channel4.digitalmedia
This article is about Channel 4 focusing on education for 14-19 year olds. As this project would be faced around social networking websites such as Facebook, Bebo and Myspace and also blogs which would then invite people to share experiences and would later be made into a quarterly documentary.
New projects cover entrepreneurship, careers, media literacy, the transition form school to work and, later in 2008, political engagement and citizenship.
This project aims to tackle the motivation in education, this would be done by finding content that is entertaining and engaging as well as educational.
There would be a variety of projects appealing to different audiences..i.e. one project will encourage users to set up an online business.
As this is part of a £6million budget, channel 4 would try and cater for different interests as they are targeting a wide age group, and due to the 'educational crisis' - in which students are not being motivated to learn this would appeal to them, as most students do use social networking websites.
In addition Channel 4 are trying to move away from the cliched view of opening a business (as seen on Dragons Den), providing a collaborative environment for young entrepreneurs. Therefore Channel 4 are trying to create an interactive environment in which 14-19 year olds are able to learn about a variety of subjects and also take part in online activities.
http://www.guardian.co.uk/media/2007/dec/11/channel4.digitalmedia
This article is about Channel 4 focusing on education for 14-19 year olds. As this project would be faced around social networking websites such as Facebook, Bebo and Myspace and also blogs which would then invite people to share experiences and would later be made into a quarterly documentary.
New projects cover entrepreneurship, careers, media literacy, the transition form school to work and, later in 2008, political engagement and citizenship.
This project aims to tackle the motivation in education, this would be done by finding content that is entertaining and engaging as well as educational.
There would be a variety of projects appealing to different audiences..i.e. one project will encourage users to set up an online business.
As this is part of a £6million budget, channel 4 would try and cater for different interests as they are targeting a wide age group, and due to the 'educational crisis' - in which students are not being motivated to learn this would appeal to them, as most students do use social networking websites.
In addition Channel 4 are trying to move away from the cliched view of opening a business (as seen on Dragons Den), providing a collaborative environment for young entrepreneurs. Therefore Channel 4 are trying to create an interactive environment in which 14-19 year olds are able to learn about a variety of subjects and also take part in online activities.
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